Madagascar Tours Guide at ITB Berlin 2023

Madagascar Tours Guide is proud to have participated in the promotion of the Madagascar destination in Berlin from March 7th to 9th. With the presence of around ten tour operators and travel agencies and under the direction of the Ministry of Tourism, Madagascar is conquering the German market to showcase its incredible tourist assets. During ITB Berlin 2023, Madagascar Tours Guide was located in Hall 21B Stand 204 with other Malagasy tour operators.

Represented by its Team Leader Helinirina Raharomanana, Madagascar Tours Guide rose to the challenge of making not only its own products known to the Germans, but also to revive and promote tourism in Madagascar after these difficult times.

What is expected from ITB Berlin 2023?

Such a fair is an opportunity not to be missed for both the National Tourism Office (ONTM) represented by the Minister of Tourism and the tour operators present. If the ministry promotes sustainable tourism and eco-responsible investments by multiplying meetings with influential personalities encountered at the fair, Malagasy participants, such as Madagascar Tours Guide (MTG), have made the specificity of their products known. Its strengths lie in the fact that by offering visitors different circuits throughout Madagascar, MTG contributes to achieving the objective of one million tourists per year by 2028.

ITB Berlin 2023 is also an unmissable appointment to explore new contacts, meet new professionals, and discover new trends in the field of tourism.

Why prioritize the German market?

Reconquering the German market is essential because Germans have a reputation for being the biggest spenders during their visits abroad. A new strategy will be put in place to meet their expectations regarding tourist products. As Germans are fascinated by beach tourism and the discovery of biodiversity, including diving and bird watching in their natural habitats, Madagascar Tours Guide is able to offer products that meet their expectations (see catalog).

In short, ITB Berlin 2023 is a resounding success for both Malagasy tourism in general and MTG in particular.